Custom Jewelry Store & Manufacture | Irvine

I started in this industry working for a large jewelry retailer and saw many flaws. One major flaw was the lack of education given to sales representatives thus leaving the consumer in the dark. When I made the decision that I was going to make jewelry my career the first decision I made was to find the best school that could teach me everything about gems and jewelry. I enrolled at the GIA and received a Graduate degree in Gemology. My education allows me to teach customers and create relationships instead of pushing to make a sale. The ethics in the jewelry industry has been in question for some time and I am determined to continue to create a jewelry brand that is known for it's honesty.