Welcome to Forever Faithful Diamonds - Custom Jewelry Store - Irvine
Welcome to Irvine's favorite jewelry store! Here at Forever Faithful - Custom Jewelry Store we help you imagine, design and create the perfect engagement ring! Our trained and experienced staff is here to help educate you on diamonds, gold and gemstones prior to making a decision, so you can be confident and happy with your purchase!
Being a custom jewelry designer and manufacture allows us to offer many additional perks not found in traditional jewelry stores:
I started in this industry working for a large jewelry retailer and saw many flaws. One major flaw was the lack of education given to sales representatives thus leaving the consumer in the dark. When I made the decision that I was going to make jewelry my career the first decision I made was to find the best school that could teach me everything about gems and jewelry. I enrolled at the GIA and received a Graduate degree in Gemology. My education allows me to teach customers and create relationships instead of pushing to make a sale. The ethics in the jewelry industry has been in question for some time and I am determined to continue to create a jewelry brand that is known for it's honesty.
In 2010 Forever Faithful Diamonds and Jewelry brand was started by Anthony K. The reason for starting the company was to provide high quality jewelry and diamonds for a fair price, help educate consumers, create relationships and provide a relaxing experience.